Hi Everyone,Winter season is approaching quickly, and as a business owner, it is time to adjust your strategies to match the season. We want to make sure that you have plenty of opportunities to connect with your audience and drive sales. To help you achieve this, we’ve compiled a list of the top 10 marketing actions to take this winter in order to grow your business profitably:1. Microsoft AdvertisingAre you looking to expand your business reach and increase sales? Look no further than Microsoft Advertising. With over 117 million unique desktop searchers and 11 billion monthly searches, Microsoft Advertising provides you with access to a massive audience that is actively looking for products and services like yours. Microsoft Advertising provides you with increased visibility, better targeting, and competitive pricing (average CPC is lower than Google).It also offers a variety of rich media ad formats, including video and image ads, that can help you capture your audience’s attention and increase engagement. Additionally, with Microsoft Advertising, you can access powerful insights and reporting tools that allow you to track your campaigns’ performance and make data-driven decisions to optimize your advertising.As the Winner of the 2022 Microsoft Advertising Celebrated Partner Award For New Zealand and Australia, Grow NZ Business is here to help you gain success through Microsoft Advertising.
2. Buy Kiwi
Buy Kiwi is a New Zealand owned and operated multi-vendor eCommerce platform designed to make it easier for Kiwis to support local and national businesses. Supporting local businesses helps to maximise local employment while also minimising the impact of sending kiwi jobs overseas.Buy Kiwi can give your business a platform to showcase your products and/or services to gain awareness, and drive more sales. So, why wait? Join Buy Kiwi now to to start growing your business profitably!
3. Update your Marketing Strategy
Looking to build a successful marketing strategy for your business? Many business owners might find it challenging to develop an effective marketing plan that will help them reach their goals and drive sales. That’s why we’re here to help. We can help you develop a well-executed plan, that will help you reach your target audience, build brand awareness, and drive sales for your business.The New Zealand Government, via the Regional Partner Network, provides up to 50% subsidisation for New Zealand Business Owners to obtain support to develop their marketing strategy. Grow NZ Business is a registered service provider and can assist with accessing the funding and with developing your marketing strategy for your business.
4. Virtual Innovation
In today’s digital age, having a website is essential for any business, especially for e-commerce businesses. Your website is your online storefront, and it is often the first point of contact between your business and potential customers. Hence, it is important to ensure that your website is optimised as it can help you reach a wider audience, build trust with your customers, enhance the user’s shopping experience, measure success, and stand out from competitors.Virtual Innovation can help you to build your website from scratch, help to improve your current website, and optimise SEO to grow your business!
5. Optimise your eCommerce Strategy
eCommerce is currently booming in New Zealand and now is the time to optimise your eCommerce strategy! In today’s digital age, consumers expect a seamless and convenient online shopping experience. By focusing on improving your website design, leveraging social media, implementing email marketing, and using analytics, you can grow your e-commerce business and increase sales. Grow NZ Business is here to help business owners who are looking to sustain and grow their business via eCommerce execution.
6. Grow NZ Marketing Interns
Grow NZ Business is offering affordable, quality marketing expertise through our Marketing Intern Programme. Using our trained University of Auckland marketing interns, you can get professional support your business needs at a fraction of the standard market rate. Our interns are supervised by Grow NZ so your business can get the best expertise and flair from up and coming kiwi talent.
