ECOMMERCE STRATEGY FOR PROFITABLE GROWTH
Provided by: Grow NZ Business
Are you looking to accelerate your business with eCommerce?
Or perhaps you are already trying and not getting the traction you want?
Or you are having some success and you now want to take your performance to the next level.
We find many of us underestimate
the complexity of eCommerce,
from setting up, to the technical
sides such as tracking, remarketing
& analytics through to customer
journeys and identifying the
most attractive segments.
Consumers, locally, nationally and
globally are embracing eCommerce
for many reasons, and the growth
is phenomenal – a fast growing pie
that is well worth chasing a piece of.
What is critical is having your eCommerce strategy right, this will
not only help you optimise your profits, but also more than likely
save you a lot of time, wasted money and wasted time.
eCommerce is currently booming in New Zealand!
New Zealand has hit a record with $2.2 billion online sales in Q1 2022!!
The Biggest Mistakes We See:
Lack of clarity of the precise profit goal which hampers effective decision making.
Underestimating the technical side of eCommerce especially all of the tracking set up required to optimize – get this wrong at the start and it will cost a lot of profit & drive poor decision making.
Not understanding the two most important profit levers – Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)
Who This Service Is For:
Business owners who are looking to sustain and grow their business via eCommerce execution.
This service will assist Business Owners to develop capability with eCommerce strategy & strategic execution for profitable growth.
Business owners will develop knowledge of critical metrics such as Customer Lifetime Value, Customer Acquisition Cost, and eCommerce Conversion Rate Optimisation. Customer Data as a Strategic Asset is the core of this service to enable effective decision-making.
At Grow NZ Business Platform, we specialise in working with SMEs across a wide range of industries to grow profitably.
Our coaches have successfully helped many businesses develop eCommerce capability to achieve their business aspirations.
Details of the program are:
Assist Business Owners with clearly defining business objectives & build a strategic eCommerce plan to achieve these objectives.
Ensure business owners have access to the know-how & capabilities to leverage opportunities with available technologies & eCommerce marketing channels to achieve their business objectives.
Develop strategies to diversify revenue streams from different channels, and implement Customer Data as a Strategic Asset for sustainable revenue generation.
Who is this for?
New Zealand Business Owners looking for ways to sustain and grow their business with eCommerce execution.
What the program covers:
The Grow NZ eCommerce Strategy For Profitable Growth program provides a roadmap for business owners to develop eCommerce strategies in order to optimise their business aligned to their objectives.
The development of a clear direction, positioning & strategy to assist business optimisation with eCommerce execution.
The ability to utilise critical metrics such as Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC) , and eCommerce Conversion Rate Optimisation (eCRC) for effective decision making.
Develop knowledge of available marketing channels and technologies to optimise Return on Investment (CLV/CAC=ROI) for eCommerce.
One on one sessions including coaching delivered via Zoom or in person.
Business owners will also have access to Grow NZ’s and its partners’ tools as part of this program.
There is some required pre-work & once weekly sessions of up to 1 hour per session, depending on business requirements & business complexity, for up to 6 weeks, including correspondence in between sessions.