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Are your (revenue) jaws open or closed?

Are your (revenue) jaws open or closed?

Why are we talking about sharks, you might ask? Jaws, in a financial sense, are a visual description of the state of your finances, derived from plotting revenue and expenses trends on X and Y axes.  As such, they are an important tool to track your productivity. If...

What an MROI is, and how to find yours

What an MROI is, and how to find yours

The term Return on Investment is often thrown around in business-speak. Most people know the general purpose behind it, but how does it apply to your marketing? Marketing return on investment (MROI) is the same as any ROI you measure. It’s an assessment of how much...

Facebook ads demystified

Facebook ads demystified

The GROWisdom for this post is one you’ve almost certainly heard before, or even suggested to yourself: “Go Hard or Go Home!” As entrepreneurs starting or growing your businesses, you’re probably living and breathing this motto every day. After all, running a business...

What on earth is a marketing funnel?

What on earth is a marketing funnel?

With more than 80% of Grow NZ members listing marketing as one of your key priorities, we want to shine some light on a tried and tested marketing practice for attracting, engaging, converting and retaining customers: the sales and marketing funnel. Before we get...