Marketing planning guide for professional service firms
Competition and marketing capabilities of firms are growing, and customer behaviours and expectations are changing, resulting in the need for more active planning and management to achieve a competitive advantage with sustainable marketing results.
In this guide, you will be introduced to a process tailored specifically to the realities of modern professional services firms such as Accounting Firms, Legal Firms and B2B businesses.
You will learn how to develop a thoughtful and effective marketing plan, one grounded i years of research into the marketing habits of the fastest-growing firms, and designed specifically to generate profitable growth.
The first step is to understand the different approaches to developing a marketing plan and determining your overall budget. From there, the next step is to refine or define your business goals by researching your target audience and setting marketing strategies utilising specific marketing techniques.
If you are interested in professional services marketing planning and budgeting the right way, download our free eBook by completing your details here
*Service Provider: Grow NZ Business Platform Ltd
*Service Name: Marketing Planning Guide
Marketing Techniques
For each technique we have identified, it is important to understand whether it is appropriate for the top of the marketing funnel (lead generation), middle (lead nurturing) or bottom (closing the sale).
You will need to incorporate differing techniques in your plan that address each of three stages. Once you have selected your marketing techniques, you can determine if you will need any new marketing infrastructure, training or outside support to make the plan a reality. Then you are ready to set specific goals around each activity.
If you don’t want to learn your lessons the hard way, it’s time to get serious and do your planning and budgeting the right way by taking advantage of our extensive research in this area.
