The term Return on Investment is often thrown around in business-speak. Most people know the general purpose behind it, but how does it apply to your marketing? Marketing return on investment (MROI) is the same as any ROI you measure. It’s an assessment of how much...
The answer: Sometimes nothing, sometimes everything! Many a company has been tripped up by doing calculations based on profit, rather than actual cash flow. Let’s start with a simple demonstration of the difference between the two. Here’s how we calculate profit...
