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As a tourism-reliant business impacted by COVID, we are so grateful for Grow NZ Business’ experience and access to powerful market insights, which have helped take our own business from “survive” to “thrive” mode. Thanks to the opportunities identified by Grow NZ Business, my business is now flourishing with a clear plan for future growth when the borders start to re-open. I cannot recommend the team at Grow NZ Business highly enough!
Vicki Adams - Owner of Adventure Car Rentals

Need Help With Your Tourism Business?

Hit a flat spot with your business? Covid impacts tough to mitigate?

Want to accelerate growth but not quite sure which path to take?

Or perhaps the market has shifted or maybe competitors are starting to bite?

Then perhaps its time for a fresh set of eyes and a new perspective.

Your business maybe eligible for 100% subsidised support available specifically for Tourism Businesses physically based within at least 1 of the 5 communities: Queenstown Lakes District, Southland District; Kaikōura District, Mackenzie District, or Westland District.

 

Click here to Register Your Interest

The New Zealand Government, via the Regional Business Partner Network, provides up to 100% subsidisation for Tourism Businesses to obtain support, advice, and financial grants to assist with implementation of recommendations. *Subject to approval by the Regional Business Partner Network on a business by business basis.

Grow NZ Business can assist Tourism Businesses via its registered services with the Regional Business Partner Network. Our registered services are eligible for up to 100% subsidisation pending approval by the Regional Business Partner Network. Subsidies are available for advice and implementation of advice.

By leveraging our extensive experience, powerful data analytics and insights, bespoke advice is provided to assist Tourism Businesses to build a strategic yet flexible plans to achieve objectives profitably and sustainably.

OUR SERVICES

Tourism Marketing Strategy

WHO IS THIS FOR?

 

NZ Tourism Business Owners looking for ways to sustain & grow their tourism business.

Building a marketing strategy requires a deep understanding of your business, competitors, customers, and the market, we can help.

OUR OBJECTIVES:

 

Assist Tourism Business Owners with clearly defining business objectives & build a strategic marketing plan to achieve these objectives.

 

Access to data to enable decision making based on capacity, opportunity & profitability.

 

Ensure business owners have access to the know- how & capabilities to leverage opportunities with marketing to achieve their business objectives.

 

Assist business owners to develop strategies to diversify revenue streams from different segments, create a point of difference to grow the business profitably, brand positioning and messaging, product/ service adaptation, & delivery methods.

EXPECTED OUTCOMES:

 

 

The development of a clear direction, positioning & strategy to assist business optimisation with marketing.

Immediate to mid-term direction & plan to guide your activities & to prioritise your resources.

The creation of a sustainable strategy aligned to the needs of customer segments & the resources of your business.

Tourism Digital Capability

WHO IS THIS FOR?

Is your business fully digital capable?

 

Do you understand social media? Is a social media presence necessary for your business?

 

Are all of your processes entirely digitised?

 

If the answer is no, then this product is for you.

OUR OBJECTIVES:

 

 

Advise Tourism Business Owners with clearly defining digital business objectives & advice on how to build scalable digital capability to achieve these objectives.

 

Advice on accessing the right data to enable decision- making based on capacity, opportunity & profitability.

 

Advice on how to leverage opportunities with marketing tracking, cross-selling & remarketing to achieve their business objectives

EXPECTED OUTCOMES:

The development of a clear direction, positioning & strategy to assist business optimisation leveraging digital enablement.

Immediate to mid-term direction & plan to guide your activities & to prioritise your resources.

The creation of a sustainable digital strategy aligned to the needs of customer segments & the resources of your business.

Tourism Business Continuance

WHO IS THIS FOR?

 

NZ Tourism Business Owners who want to take a fresh look at all aspects of their business and find new ways to help their business not only survive but thrive in this ever-changing environment.

SPECIFIC ADVICE ON:

Cash flow sustainability.

Advice on strategies to diversify & grow in terms of new markets, product/ service differentiation & delivery methods.

Adapt your business model & cash flow allocation for current operations & for new opportunities.

Determine the most efficient use of resources for the best Return On Investment (ROI).

OUR OBJECTIVES:

 

Adapting your business model & cash flow allocation for current operations and for new opportunities.

 

Exploring the possibility of new segments, channels &/or market share capture.

 

Determining the most efficient use of your resources for the best Return On Investment.

 

Evaluate all avenues & options available with a focus on profitable revenue growth, marketing & digital options to ensure your business will be able to survive & thrive.

EXPECTED OUTCOMES:

 

Businesses will develop a clear direction, positioning & a strategy to support their continuation & ability to thrive.

 

You will also receive advice on the mid-term direction and plan to guide your activities and prioritise your resources to suit.

 

Gain access to local & global partners to assist with ongoing business sustainability.

jamie farmer grow nz business

Every strategy developed is personally overseen and approved by our Managing Director, Jamie Farmer, who has extensive experience with business leadership, marketing, eCommerce, digital disruption and successful business transformations.

Jamie is the CEO & Founder of Buy Kiwi & the Managing Director of Grow NZ Business Ltd, Grow NZ Marketing, DIY Digital Marketing & Grow NZ Accountants.

A serial innovator, business transformation & marketing expert, Jamie previously worked internationally for 22 years with General Electric before founding Grow NZ Business in 2017, helping thousands of kiwi businesses. Jamie is a proven business growth leader & expert in marketing & eCommerce strategy execution. As part of his Masters of Business, Jamie researched Digital Disruption and Business Model Innovation leading to the successful launch of 5 brands serving more than 70,000 SME’s across 172 countries.

To learn more how Grow NZ Business can support your Tourism Business:

Register Your Interest Here